Director, showrunner, and storytelling leader with 20+ years of experience across television, documentaries, live broadcast, and branded content, now leading creative teams.
Currently Director of Production at the World Surf League, I lead cross-functional teams across field and post, overseeing end-to-end content development and delivery across broadcast and digital platforms. I focus on aligning creative vision with production realities, ensuring teams are set up to execute at a high level.
My background started in hands-on production as an editor and cinematographer at FUEL TV and has evolved into leading high-impact storytelling and production teams. I specialize in taking complex priorities across multiple groups and turning them into clear production plans, workflows, and systems that allow teams to move fast and deliver consistently.
At the core of my work is character-driven storytelling. I am drawn to uncovering the human side of sport and creating stories that feel honest, cinematic, and emotionally resonant.
A defining part of my approach is building alignment across teams. I work closely with marketing, partnerships, broadcast, and external collaborators to ensure everyone is moving in the same direction and that storytelling remains at the center while supporting broader goals.
I lead with clarity, trust, and enthusiasm, creating environments where people can do their best work. I have built and mentored teams, developed repeatable systems, and helped scale content without losing quality or authenticity.
My work has been recognized with two Clio Sports Awards and a Webby Award. Today, I am focused on building strong teams and creating meaningful stories that resonate with and inspire audiences.
If you’d like to get in touch or say hello, email me at shannonewaller@gmail.com